Information We Collect

When you reach out to us for corporate floral arrangements or gift services, we gather information you choose to share. This includes your name, company name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though processing is conducted securely through our payment partners.

For our corporate clients, we may collect additional business details such as company registration information, preferred delivery times, and budget considerations. This helps us tailor our service to your business needs.

Our site automatically gathers certain technical information when you visit. This includes your IP address, browser type, device information, and your navigation through our site. We use this data to enhance site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal information to fulfill flower orders and deliver excellent customer service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure your satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timelines
• Providing customer support and responding to inquiries
• Improving our services based on your feedback and preferences
• Sending relevant service updates (with your consent)
• Maintaining records for business and legal compliance

We also utilize aggregated, non-personal data to analyze market trends and enhance our operations. For example, we might study which types of arrangements are most popular across seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or by contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We collaborate with trusted service providers who assist us in delivering our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to protect your information and use it solely for the specific services they provide.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with seriousness and implement multiple layers of protection. Our systems employ encryption for sensitive data in transit, secure servers for storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to staff who need it for their work. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that comply with industry standards. We do not store full credit card numbers on our systems—this information is handled by certified payment processors who specialize in secure financial transactions.

While we maintain strong security measures, no system is entirely immune to risk. We monitor and update our security practices continuously to address evolving threats and keep the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold about you, ask us to correct inaccurate data, or request deletion of your data when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only for as long as necessary for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some information may be kept longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors interact with our site. Cookies are small files stored on your device that remember your preferences and enable certain site features.

Essential cookies are required for proper website function – they enable basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are automatically enabled when you use our site.

We employ analytics cookies to learn how visitors engage with our site. This helps us identify popular content, optimize page performance, and improve user experience. This data is aggregated and does not identify individual users.

You can manage cookie settings through your browser preferences. Note that disabling certain cookies may affect some site features and your overall browsing experience.

Business Transfers and Changes

If Crest Ember Tidal experiences significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We will notify you of such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted in line with data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantial changes occur, we will notify you by email or by posting a notice on our site before they take effect.

Minor updates for clarity or administrative purposes may be made without prior notice. We encourage you to review this policy periodically to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we become aware that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected data from their child can contact us using the information below, and we will address the matter promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some of our service providers may process data internationally. When this occurs, we ensure appropriate safeguards are in place to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those related to business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.